Gathering Storm: encoding hate speech for viral video
(Hey guys, I know we don’t usually discuss gay bashing beyond the context of Lindsay Lohan jokes on the site, but I got so upset by the video above that I’ve cut and pasted a note I originally wrote on my personal Facebook.
Intolerant hatred should be reserved for slutty celebrities who are richer and prettier than us, not based on sexual orientation. Fight the real enemy!)
Am I the only one who thinks the subtext of this ad is unless someone beats the crap out of a faggot and leaves them in a ditch to die, the sun will never come out again?
Whoever made “Gathering Storm” makes Leni Riefenstahl look like Mahatma Gandhi. Lacking any fact based argument against gay marriage, The National Organization for Marriage basically resorts to fear mongering, with actors rifling through a long list of ways gay marriage victimizes straight people like “My freedom… will be taken away” and “I’m a California doctor, who must choose between my faith and my job”, without even pretending to explain how that makes any sense.
But if you’re offended by the ad, I think that’s the point. Aside from the sinister infomercial vibe that seems to have been lifted straight out of Vanilla Sky’s ending; look at the “a rainbow coalition of people of every creed and color are coming together (with their pitchforks)” line. Jesse Jackson allusions aside, NOM deliberately was trying to co-opt the rainbow symbolism from the gay community to get under people’s skin, and bet outrage would equal free press.
And it’s completely worked, with high profile parodies already appearing on The Colbert Report and FunnyorDie.com (NOM even thanks Colbert for the evisceration on their website). Sure all the feedback might be that NOM is skuzzy, but that’s not really the point as a new CBS Poll released April 3rd shows that Americans still oppose gay marriage by a  2/3rd majority. So the more exposure NOM can get, the more likely they are to get a majority rallying to their cause. It might be evil, but this ad is exceedingly effective.



















